Build a standard test sheet
Record vendor, date, cost, ordered clicks, delivered traffic, geography settings, landing page, primary conversions, and downstream outcomes.
Hold the funnel steady
Use the same page, offer, and tracking method across vendor tests whenever practical. This gives you a cleaner comparison.
If you are still selecting traffic, use the provider comparison guide before placing an order.
Use more than one metric
Compare cost per delivered visitor, primary conversion rate, cost per lead or other action, and downstream quality. One metric can hide important differences.
Retest before declaring a winner
A promising vendor may deserve another controlled test before you scale. Results can vary by send, timing, audience segment, and normal statistical noise.
Frequently asked questions
Are solo ads guaranteed to make money?
No. Solo ads are a traffic source, not a profit guarantee. Results depend on audience fit, your offer, page, follow-up, and measurement.
What should I track in a solo ad campaign?
Track the delivered traffic plus the primary action on your page and, where possible, downstream outcomes such as qualified leads or confirmed sales.
Should I choose the cheapest solo ad seller?
Not automatically. Compare audience fit, transparency, geography, buyer feedback, available controls, and your own campaign results alongside price.